— Our engagement model

One sprint. Strategy and code together.

There is no phase where development finishes and SEO begins. Search architecture is a build constraint from the first commit, not a review after the fact.

Close-up overhead view of a hand sketching a site architecture diagram on graph paper beside an open laptop showing a code editor, cool neutral studio lighting, pencil lines sharp and legible, laptop keyboard visible at the right edge
Close-up overhead view of a hand sketching a site architecture diagram on graph paper beside an open laptop showing a code editor, cool neutral studio lighting, pencil lines sharp and legible, laptop keyboard visible at the right edge
Wide shot of a developer's dual-monitor workstation displaying code on the left screen and a performance dashboard with Core Web Vitals metrics on the right, cool office lighting from a window to the left, hands resting on keyboard in mid-type
Wide shot of a developer's dual-monitor workstation displaying code on the left screen and a performance dashboard with Core Web Vitals metrics on the right, cool office lighting from a window to the left, hands resting on keyboard in mid-type
Focused close-up of a laptop screen showing a technical SEO audit report with green pass indicators and a few flagged items in amber, dark background behind the laptop, cool studio lighting creating a slight glow on the screen
Focused close-up of a laptop screen showing a technical SEO audit report with green pass indicators and a few flagged items in amber, dark background behind the laptop, cool studio lighting creating a slight glow on the screen
Wide environmental shot of a small team gathered around a monitor displaying an analytics dashboard with organic traffic trend lines, neutral daylight from large windows, two team members pointing at specific data points, third member taking notes
Wide environmental shot of a small team gathered around a monitor displaying an analytics dashboard with organic traffic trend lines, neutral daylight from large windows, two team members pointing at specific data points, third member taking notes
/ How each phase runs

Ranking signals ship with every milestone.

Phase 01 — Discovery

Architecture before wireframes

We map crawl paths, URL structure, and internal linking topology before a single page is mocked up. The information architecture is a ranking asset from day one.

Phase 02 — Build

Search constraints drive the codebase

Performance budgets, semantic markup, and structured data are set as development requirements—not a post-launch checklist. Each pull request is reviewed against ranking criteria.

Phase 03 — QA & Instrumentation

Verified before the domain goes live

Every crawl signal, canonical tag, and Core Web Vitals score is confirmed in staging. Nothing ships without a signed-off technical SEO audit embedded in the QA ticket.

Phase 04 — Launch & Iteration

Post-launch is still the same conversation

We monitor indexation, click-through rates, and conversion paths in the weeks after launch. Findings feed back into the next development cycle—no separate retainer required.

Close-up of a laptop screen displaying a structured technical documentation page with annotated site architecture decisions and numbered reasoning notes, cool neutral daylight from the left, keyboard partially visible at bottom edge
Close-up of a laptop screen displaying a structured technical documentation page with annotated site architecture decisions and numbered reasoning notes, cool neutral daylight from the left, keyboard partially visible at bottom edge
+ Visible reasoning

You see the decisions, not just the deliverables.

Every architectural choice—URL taxonomy, heading hierarchy, page-speed trade-offs—is documented with the reasoning attached. You can defend the build to your own stakeholders because you understand it.

That transparency is how technical debt stays out of the codebase. Decisions made in the open compound less interest than ones buried in a ticket.

Questions we hear before kickoff

Do you work with existing sites or only greenfield builds?

How long does a typical engagement run?

Most builds run eight to fourteen weeks from signed contract to launch. Timeline depends on scope, not on separating dev and SEO into sequential tracks—those run in parallel.

Both. For existing sites we audit the technical foundation first and scope the rebuild or refactor needed before any new content or ranking work begins.

What does the client need to provide?

Can we bring our own development team?

Access to your analytics, Search Console data, and one subject-matter expert for two hours during discovery. We do not need a brief written in SEO language—plain business goals work.

Yes. We can embed as the search-architecture layer alongside your in-house engineers, provided they can take technical direction on markup, routing, and performance budgets.

Ready to see the architecture before the wireframe?

Tell us what you're building. We'll map how search fits into the foundation before the first line of code is written.